Agency side and Client side experience in successful copy development
Research tools adapted for optimised pre and post search

Shopper Research

Qualitative and QualReal techniques to understand the dynamics on location for real purchase behaviour beyond pure intention

Store Management

Qualitative Research – QualReal – Observation techniques for relevant recommendations for store design, quality and services


Agency and Client side experience to give relevant recommendations from positioning, potential in the market to best activation for success

Potential management

Definition of maximum sales
Drivers and barriers to reach this level of sales